Wednesday, November 21, 2012
Original News Release
Original News Release - http://www.vanaqua.org/media/media-releases/2012/vancouver-aquarium-to-track-released-seal-pups-with-satellite-ta
Optimized News Release
Vancouver Aquarium To Track Released Seal Pups With Satellite Tags
Vancouver, B.C. -For the first time, the Vancouver Aquarium Marine Mammal Rescue Centre is tracking five rescued and rehabilitated seal pups with satellite-linked transmitters to better understand their foraging behaviours and habitat use. The seals were released back to their natural habitat this past Saturday on the Sunshine Coast and are being monitored by the Rescue Centre from afar.
“This is very exciting because, for the first time, we will get the opportunity to learn more about where the seals go after they receive hundreds of hours of rehabilitation and are released, along with how far they disperse,” says Lindsaye Akhurst, manager of the Vancouver Aquarium Marine Mammal Rescue Centre. “We only release seals that we know are healthy and have the ability to survive on their own but, beyond that, we know very little about their movements after they’re released. This gives us an amazing opportunity to monitor their whereabouts and activities post-release.”
Satellite tags, provided by Fisheries and Oceans Canada, were attached to the top of the seals’ heads where they will stay attached to the seals’ pelage for approximately six to nine months, until the seals moult. In this pilot project, Rescue Centre staff will track the seals’ movements via satellite in the hopes of learning more about their foraging behaviour and habitat use.
“It’s important to further our understanding of what happens to these animals post-release,” explains Dr. Martin Haulena, Vancouver Aquarium veterinarian. “The Vancouver Aquarium is committed to improving the lives of animals not only while they’re in our care, but also after they are returned to their natural habitats as well.”
The Vancouver Aquarium’s Marine Mammal Rescue Centre is a hospital for sick, injured or orphaned marine animals. Helping more than 150 stranded animals a year, the Rescue Centre saves marine animals and rehabilitates them for release back into their natural habitat.
Donate to the Rescue Centre at www.vanaqua.org/mmr
Donate to the Rescue Centre at www.vanaqua.org/mmr
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Editors: please find images here. Media contact: Linda Nishida │604.659.3777 │ linda.nishida@vanaqua.org
Follow us on Twitter: @vancouveraqua
Follow us on Twitter: @vancouveraqua
Sunday, November 18, 2012
News Release Activity
Original News Release:
With all the amazing events going on, it’s no wonder why Edmonton is known as Canada’s Festival City. With over 30 major festivals each year that celebrate music, theatre, arts, sports, film, culture and winter, the city’s arts and culture community attracts individuals from around the world who are passionate about discovering Edmonton.
As you focus on the tourism industry, we’d like to share some information about activity and festivals in our region.
Edmonton’s New Winter Strategy - The City of Edmonton is leading the development of a new WinterCity Strategy to highlight Edmonton as a leading winter city. This strategy is about changing how many feel about winter – from enduring to embracing it. It’s about inventing new winter traditions. It's about creating a city where people want to be outside on sunny winter days because there are inviting, vibrant public spaces with activities and comfortable places to gather. It's about using light to create warmth and luminescence during long winter days and using snow as a resource, for things like wind barriers and ongoing public sculpture activities. Click here for more information.
River City Roundup - Get ready to giddy up November 2-11 for a 10-day celebration of Edmonton’s agriculture and western heritage that includes a chili cook-off, Canadian Finals Rodeo and FarmFair International. Click here for more information.
Winspear Centre Announces Expansion Plans - As the Francis Winspear Centre for Music celebrates its 15th year as one of Edmonton’s arts jewels in the vibrant downtown core, the organization is seeking to expand and build an additional performance hall, to fulfill long-term needs identified by the community. Click here for more information.
Edmonton has a vibrant arts and culture community you can explore all year long through festivals, galleries, live entertainment, orchestras, dance companies and theatre.
Media contact:
Renée Worrell
Communications Manager, External Relations
Phone: 780. 432.4865
E-mail: rworrell@edmonton.com
http://www.edmonton.com/eedc-corporate/3996.aspx
Festivals
and fun in Edmonton
Edmonton’s winter festival season kicks off
It’s no wonder why Edmonton is known as Canada’s Festival
City. With over 30 major festivals each year that celebrate music,
theatre, arts, sports, film, culture and winter, the city’s arts and culture
community attracts individuals from around the world who are passionate about
discovering Edmonton.
As you focus on the tourism industry, we’d like to share some information about activity and festivals in our region.
Edmonton’s New Winter Strategy - The City of Edmonton is leading the development of a new WinterCity Strategy to highlight Edmonton as a leading winter city. This strategy is about changing how many feel about winter – from enduring to embracing it. It's about creating a city where people want to be outside on sunny winter days because there are inviting, vibrant public spaces with activities and comfortable places to gather. It's about using light to create warmth and luminescence during long winter days and using snow as a resource, for things like wind barriers and ongoing public sculpture activities. Click here for more information.
River City Roundup - Get ready to giddy up November 2-11 for a 10-day celebration of Edmonton’s agriculture and western heritage that includes a chili cook-off, Canadian Finals Rodeo and FarmFair International. Click here for more information.
Winspear Centre Announces Expansion Plans - As the Francis Winspear Centre for Music celebrates its 15th year as one of Edmonton’s arts jewels in the downtown core, the organization is seeking to expand and build an additional performance hall, to fulfill long-term needs identified by the community. Click here for more information.
Edmonton has a vibrant arts and culture community you can explore all year long through festivals, galleries, live entertainment, orchestras, dance companies and theatre.
Media contact:
Renée Worrell
Communications Manager, External Relations
Phone: 780. 432.4865
E-mail: rworrell@edmonton.com
As you focus on the tourism industry, we’d like to share some information about activity and festivals in our region.
Edmonton’s New Winter Strategy - The City of Edmonton is leading the development of a new WinterCity Strategy to highlight Edmonton as a leading winter city. This strategy is about changing how many feel about winter – from enduring to embracing it. It's about creating a city where people want to be outside on sunny winter days because there are inviting, vibrant public spaces with activities and comfortable places to gather. It's about using light to create warmth and luminescence during long winter days and using snow as a resource, for things like wind barriers and ongoing public sculpture activities. Click here for more information.
River City Roundup - Get ready to giddy up November 2-11 for a 10-day celebration of Edmonton’s agriculture and western heritage that includes a chili cook-off, Canadian Finals Rodeo and FarmFair International. Click here for more information.
Winspear Centre Announces Expansion Plans - As the Francis Winspear Centre for Music celebrates its 15th year as one of Edmonton’s arts jewels in the downtown core, the organization is seeking to expand and build an additional performance hall, to fulfill long-term needs identified by the community. Click here for more information.
Edmonton has a vibrant arts and culture community you can explore all year long through festivals, galleries, live entertainment, orchestras, dance companies and theatre.
Media contact:
Renée Worrell
Communications Manager, External Relations
Phone: 780. 432.4865
E-mail: rworrell@edmonton.com
Optimized News Release:
Festivals
and fun in Edmonton
Edmonton hosts some of the top
winter festivals in Canada
With all the amazing events going on, it’s no wonder why Edmonton is known as Canada’s Festival City. With over 30 major festivals each year that celebrate music, theatre, arts, sports, film, culture and winter, the city’s arts and culture community attracts individuals from around the world who are passionate about discovering Edmonton.
As you focus on the tourism industry, we’d like to share some information about activity and festivals in our region.
Edmonton’s New Winter Strategy - The City of Edmonton is leading the development of a new WinterCity Strategy to highlight Edmonton as a leading winter city. This strategy is about changing how many feel about winter – from enduring to embracing it. It’s about inventing new winter traditions. It's about creating a city where people want to be outside on sunny winter days because there are inviting, vibrant public spaces with activities and comfortable places to gather. It's about using light to create warmth and luminescence during long winter days and using snow as a resource, for things like wind barriers and ongoing public sculpture activities. Click here for more information.
River City Roundup - Get ready to giddy up November 2-11 for a 10-day celebration of Edmonton’s agriculture and western heritage that includes a chili cook-off, Canadian Finals Rodeo and FarmFair International. Click here for more information.
Winspear Centre Announces Expansion Plans - As the Francis Winspear Centre for Music celebrates its 15th year as one of Edmonton’s arts jewels in the vibrant downtown core, the organization is seeking to expand and build an additional performance hall, to fulfill long-term needs identified by the community. Click here for more information.
Edmonton has a vibrant arts and culture community you can explore all year long through festivals, galleries, live entertainment, orchestras, dance companies and theatre.
Media contact:
Renée Worrell
Communications Manager, External Relations
Phone: 780. 432.4865
E-mail: rworrell@edmonton.com
http://www.edmonton.com/eedc-corporate/3996.aspx
Sunday, November 11, 2012
Wednesday, November 7, 2012
Sunday, November 4, 2012
The 5 Cs of Communication
I think the social media platforms we have studied:
Twitter, blogs and Facebook, do facilitate all five Cs of Communication. In all of the platforms, users are able directly
interact with companies and organizations.
Blogs are very useful in creating a community. For example, for our course, the blog has
been a great way to get everyone on the same page. We can also learn more about our classmates
and comment on their blog posts, which leads to a two-way conversation. For
me, this has been a very interactive way to engage in a course. It definitely allows everyone to contribute
to the process.
Companies also know how to use social media to facilitate
the 5 Cs of communication. A good example of this is what Coca-Cola did at
festivals in Israel. As I learned from
my course readings/viewings, the company allowed people to log into Facebook
using only their faces at summer music festivals. In this case, the users would post about what
they were doing, and how much fun they were having at the festivals. This not only created a community of people
who were at the festivals, they also connected with others who were also
logging into Facebook in this way. This
is an interesting case where the community was created both online and in real
life. They also enjoyed themselves while promoting
Coca-Cola, whose logo was everywhere.
The users where very much engaged in the process, which created
collaboration, another C of communication.
Tuesday, October 30, 2012
Monday, October 29, 2012
SM and ME
Like Yolanda, I also stumbled into communications from a position much like Jacquie's (I too have been a Woman of All Trades and still am in many ways). I have always loved words and grammar and the power that exist in both but it never occurred to me that I could get paid to proofread, edit, etc. outside of New York, Toronto or Vancouver (I always assumed it had to be novels or magazines). And I never thought about how much I was already doing those things in my day-to-day life and in my spare time for fun.
I am currently employed in the compliance division of an investing house that's a smaller subsidiary of a bank. I spend my days perfecting existing and new policies and procedures, interpreting regulatory rules, and providing internal communications to our front end sales staff. It sounds a lot duller than it is, I promise.
In my job clear, concise, and exacting communications are vitally important to the people I support. If we fail to provide proper direction or clear instruction, we face lawsuits, fines, and loss of reputation - all of which could be disastrous. Our front end sales staff must understand the importance of clear communications to protect themselves, the firms, and their clients.
Because the financial industry is so heavily regulated, we face very tight controls over what can be said through social media sites so my participation in this class is more for personal development. I must admit that I have never understood the appeal of Twitter, although I use Facebook (on a strictly personal level) and LinkedIn (on a very casual basis) so I'm hoping to come away with a better understanding of why some of these methods (Twitter for sure) are more effective than others, how they can be leveraged to create success, and whether or not these methods actually ARE successful.
I think Vanessa made some interesting points about how much more work communications professionals put in and how difficult it is to really measure success over so many mediums. I also wonder if all these sites and all this work really gets us any further along in the long run or if it just adds to the noise that's already out there.
I am currently employed in the compliance division of an investing house that's a smaller subsidiary of a bank. I spend my days perfecting existing and new policies and procedures, interpreting regulatory rules, and providing internal communications to our front end sales staff. It sounds a lot duller than it is, I promise.
In my job clear, concise, and exacting communications are vitally important to the people I support. If we fail to provide proper direction or clear instruction, we face lawsuits, fines, and loss of reputation - all of which could be disastrous. Our front end sales staff must understand the importance of clear communications to protect themselves, the firms, and their clients.
Because the financial industry is so heavily regulated, we face very tight controls over what can be said through social media sites so my participation in this class is more for personal development. I must admit that I have never understood the appeal of Twitter, although I use Facebook (on a strictly personal level) and LinkedIn (on a very casual basis) so I'm hoping to come away with a better understanding of why some of these methods (Twitter for sure) are more effective than others, how they can be leveraged to create success, and whether or not these methods actually ARE successful.
I think Vanessa made some interesting points about how much more work communications professionals put in and how difficult it is to really measure success over so many mediums. I also wonder if all these sites and all this work really gets us any further along in the long run or if it just adds to the noise that's already out there.
Facebook Page
RE: Week 5 activity
At this time, I do not wish to start a Blog.
Here is a link to the company Facebook page that I manage.
I could not figure out how to post a screen image.
http://www.facebook.com/HeartlandFord#!/HeartlandFord?filter=1
At this time, I do not wish to start a Blog.
Here is a link to the company Facebook page that I manage.
I could not figure out how to post a screen image.
http://www.facebook.com/HeartlandFord#!/HeartlandFord?filter=1
Sunday, October 28, 2012
Week 6: Readings & Activity
Business & Social Media Comms
|
Read: Infographic – Business
Impact of Social Media: http://www.pamorama.net/wp-content/uploads/2011/07/business-impact-of-social-media.jpg
|
Read: Social Media and Its Effect on Communication: https://docs.google.com/viewer?url=http%3A%2F%2Fwww.solari.net%2Fdocuments%2Fposition-papers%2FSolari-Social-Media-and-Communication.pdf
|
Read: How Social Media is Radically Changing the Newsroom: http://mashable.com/2009/06/08/social-media-newsroom/
Send @JessL a tweet with your thoughts on this article. What do you think of the final idea on accountability?
|
Read: Harvard Law School Social
Media Policy: http://blogs.law.harvard.edu/terms-of-use/.
Why do you think #UAlberta doesn’t
have such a policy? If you could draft one for the university or your
(real/imagined work) what would you include? Jot your ideas down in a blog
post.
|
Activity: Social Media Communication
Effects (moodle)
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