The 5 Cs of Communication

I think the social media platforms we have studied: Twitter, blogs and Facebook, do facilitate all five Cs of Communication.  In all of the platforms, users are able directly interact with companies and organizations.  Blogs are very useful in creating a community.  For example, for our course, the blog has been a great way to get everyone on the same page.  We can also learn more about our classmates and comment on their blog posts, which leads to a two-way conversation.   For me, this has been a very interactive way to engage in a course.  It definitely allows everyone to contribute to the process. 

Companies also know how to use social media to facilitate the 5 Cs of communication. A good example of this is what Coca-Cola did at festivals in Israel.  As I learned from my course readings/viewings, the company allowed people to log into Facebook using only their faces at summer music festivals.  In this case, the users would post about what they were doing, and how much fun they were having at the festivals.  This not only created a community of people who were at the festivals, they also connected with others who were also logging into Facebook in this way.  This is an interesting case where the community was created both online and in real life.   They also enjoyed themselves while promoting Coca-Cola, whose logo was everywhere.  The users where very much engaged in the process, which created collaboration, another C of communication.