Sunday, November 18, 2012

News Release Activity

Original News Release:

Festivals and fun in Edmonton
Edmonton’s winter festival season kicks off

It’s no wonder why Edmonton is known as Canada’s Festival City. With over 30 major festivals each year that celebrate music, theatre, arts, sports, film, culture and winter, the city’s arts and culture community attracts individuals from around the world who are passionate about discovering Edmonton.

As you focus on the tourism industry, we’d like to share some information about activity and festivals in our region.

Edmonton’s New Winter Strategy - The
City of Edmonton is leading the development of a new WinterCity Strategy to highlight Edmonton as a leading winter city. This strategy is about changing how many feel about winter – from enduring to embracing it. It's about creating a city where people want to be outside on sunny winter days because there are inviting, vibrant public spaces with activities and comfortable places to gather. It's about using light to create warmth and luminescence during long winter days and using snow as a resource, for things like wind barriers and ongoing public sculpture activities. Click here for more information.

River City Roundup - Get ready to giddy up November 2-11 for a 10-day celebration of Edmonton’s agriculture and western heritage that includes a chili cook-off, Canadian Finals Rodeo and FarmFair International. Click
here for more information.

Winspear Centre Announces Expansion Plans - As the Francis Winspear Centre for Music celebrates its 15th year as one of Edmonton’s arts jewels in the downtown core, the organization is seeking to expand and build an additional performance hall, to fulfill long-term needs identified by the community. Click
here for more information.

Edmonton has a vibrant arts and culture community you can explore all year long through festivals, galleries, live entertainment, orchestras, dance companies and theatre.

Media contact:
Renée Worrell
Communications Manager, External Relations
Phone: 780. 432.4865
E-mail:
rworrell@edmonton.com
 
Optimized News Release:
 
Festivals and fun in Edmonton
Edmonton hosts some of the top winter festivals in Canada

With all the amazing events going on, it’s no wonder why
Edmonton is known as Canada’s Festival City. With over 30 major festivals each year that celebrate music, theatre, arts, sports, film, culture and winter, the city’s arts and culture community attracts individuals from around the world who are passionate about discovering Edmonton.

As you focus on the tourism industry, we’d like to share some information about activity and festivals in our region.

Edmonton’s New Winter Strategy - The
City of Edmonton is leading the development of a new WinterCity Strategy to highlight Edmonton as a leading winter city. This strategy is about changing how many feel about winter – from enduring to embracing it. It’s about inventing new winter traditions. It's about creating a city where people want to be outside on sunny winter days because there are inviting, vibrant public spaces with activities and comfortable places to gather. It's about using light to create warmth and luminescence during long winter days and using snow as a resource, for things like wind barriers and ongoing public sculpture activities. Click here for more information.

River City Roundup - Get ready to giddy up November 2-11 for a 10-day celebration of Edmonton’s agriculture and western heritage that includes a chili cook-off, Canadian Finals Rodeo and FarmFair International. Click
here for more information.

Winspear Centre Announces Expansion Plans - As the Francis Winspear Centre for Music celebrates its 15th year as one of Edmonton’s arts jewels in the vibrant downtown core, the organization is seeking to expand and build an additional performance hall, to fulfill long-term needs identified by the community. Click
here for more information.

Edmonton has a vibrant arts and culture community you can explore all year long through festivals, galleries, live entertainment, orchestras, dance companies and theatre.

Media contact:
Renée Worrell
Communications Manager, External Relations
Phone: 780. 432.4865
E-mail:
rworrell@edmonton.com

http://www.edmonton.com/eedc-corporate/3996.aspx
 
 

1 comment:

  1. • I added a couple relevant photos to the news release to make it more pleasing to the eye. I noticed many releases would include a photo to draw the reader’s attention. When I was searching for releases to use in this activity, I was more drawn to those that included photos.

    • I changed the subtitle to include the term ‘top festival’ because many twitter followers searched for the term ‘top festival’ instead of looking for simply ‘festival.’

    •I included ‘cool events’ because many people who searched for ‘festivals’ in Twitter also we talking about the ‘cool events’ that were going on within the festival.

    •When I searched ‘winter’ in Twitter, one of the keywords that came up often was ‘winter traditions’. So I included this phrase in the news release.

    •‘Vibrant’ was a keyword that came up often, when looking for positive mentions of ‘downtown core'.

    ReplyDelete